Your customers don’t care about your prices.

Yet, over 80% of sales professionals end up giving their mental energy to negotiating on – price.

“Mine’s cheaper than theirs!” Is that really the case to win on?
No way. Trying to sell, based on price, is a lose-lose situation.

Flip the equation. Instead of lowering price, raise the value.
The greatest sales professionals use their energy to build value.

Risk-free guarantee, deluxe service, personal attention, complimentary follow up support, a free purple doo-hickey, done-for-you anything, one-of-a-kind something.

Even if it means getting creative to add value. After all, if it’s creative, it’s different.
The more different it is, the fewer real competitors you actually have.

Here’s a good idea. Tie your product, service, or offering into a cause.

A recent AdAge.com article points out:

79% of consumers said that if price and quality were similar, they would switch to a brand associated with a good cause.

Here’s one of my causes – but wait, don’t you care more about my prices?